In a world where soft power speaks louder than slogans, Basmah Al-Mayman has spent over two decades turning Saudi tourism into a tool of diplomacy, identity, and transformation. As the first woman and first Gulf national to be appointed Regional Director for the Middle East at the UN World Tourism...
Discover the bold leadership of PIF Governor Yasir Al-Rumayyan. See how his strategic vision and decisive investments are powering Saudi Arabia's economic transformation.
Long before Vision 2030, Basma El-Khereiji was paving the way for Saudi women in business. Discover how her journey blends emotional intelligence, execution mastery, and bold thinking — and what young consultants can learn from her model.
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